In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Imitation can be commercial suicide.

An idea can turn to dust or magic, depending on the talent that rubs against it.