A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

It's not just what you say that stirs people. It's the way that you say it.

Let us prove to the world that good taste, good art, and good writing can be good selling.

Properly practiced creativity can make one ad do the work of ten.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.