A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Our job is to bring the dead facts to life.

Let us prove to the world that good taste, good art, and good writing can be good selling.