Rules are what the artist breaks; the memorable never emerged from a formula.
A principle isn't a principle until it costs you something.
Nobody counts the number of ads you run; they just remember the impression you make.
The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
Creativity is the most practical thing a businessman can employ.
Let us prove to the world that good taste, good art, and good writing can be good selling.