Creativity is the most practical thing a businessman can employ.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
A principle isn't a principle until it costs you something.
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
Advertising doesn't create a product advantage. It can only convey it.
The difference between the forgettable and the enduring is artistry.