Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

In communications, familiarity breeds apathy.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.