Never do anything yourself that you can hire someone else to do, especially if they can do it better.
William BernbachNo matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
William BernbachNobody counts the number of ads you run; they just remember the impression you make.
William Bernbach