Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

An idea can turn to dust or magic, depending on the talent that rubs against it.

Our job is to bring the dead facts to life.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

If your advertising goes unnoticed, everything else is academic!

Today's smartest advertising style is tomorrow's corn.

I warn you against believing that advertising is a science.