The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

The difference between the forgettable and the enduring is artistry.

Nobody counts the number of ads you run; they just remember the impression you make.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.