In advertising, not to be different is virtually suicidal.

Let us prove to the world that good taste, good art, and good writing can be good selling.

Because an appeal makes logical sense is no guarantee that it will work.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Properly practiced creativity can make one ad do the work of ten.

If your advertising goes unnoticed, everything else is academic!