In advertising, not to be different is virtually suicidal.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

In advertising, not to be different is virtually suicidal.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

Advertising is the art of persuasion.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.