In advertising, not to be different is virtually suicidal.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Nobody counts the number of ads you run; they just remember the impression you make.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

The difference between the forgettable and the enduring is artistry.

I warn you against believing that advertising is a science.