In communications, familiarity breeds apathy.

Today's smartest advertising style is tomorrow's corn.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

It's not just what you say that stirs people. It's the way that you say it.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

The difference between the forgettable and the enduring is artistry.