In communications, familiarity breeds apathy.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

The heart of creativity is discipline.

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?