In communications, familiarity breeds apathy.

Imitation can be commercial suicide.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

The most powerful element in advertising is the truth.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

Because an appeal makes logical sense is no guarantee that it will work.