The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

Let us prove to the world that good taste, good art, and good writing can be good selling.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

Advertising doesn't create a product advantage. It can only convey it.

If your advertising goes unnoticed, everything else is academic!