Never do anything yourself that you can hire someone else to do, especially if they can do it better.
Properly practiced creativity can make one ad do the work of ten.
It's not just what you say that stirs people. It's the way that you say it.
An idea can turn to dust or magic, depending on the talent that rubs against it.
The most powerful element in advertising is the truth.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.