It's not just what you say that stirs people. It's the way that you say it.

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

The most powerful element in advertising is the truth.

Rules are what the artist breaks; the memorable never emerged from a formula.

Word of mouth is the best medium of all.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Nobody counts the number of ads you run; they just remember the impression you make.