Our job is to bring the dead facts to life.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
Rules are what the artist breaks; the memorable never emerged from a formula.
Advertising doesn't create a product advantage. It can only convey it.
Research can trap you into the past.