Word of mouth is the best medium of all.

Don't confuse good taste with the absence of taste.

I warn you against believing that advertising is a science.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?