Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

The most powerful element in advertising is the truth.

Adapt your techniques to an idea, not an idea to your techniques.

In advertising, not to be different is virtually suicidal.