Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
If your advertising goes unnoticed, everything else is academic!
A principle isn't a principle until it costs you something.
Creativity is the most practical thing a businessman can employ.
The most powerful element in advertising is the truth.
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.