It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

I warn you against believing that advertising is a science.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

It's not just what you say that stirs people. It's the way that you say it.

The difference between the forgettable and the enduring is artistry.