The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William BernbachAll of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
William BernbachJust because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach