All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Imitation can be commercial suicide.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

In advertising, not to be different is virtually suicidal.

The most powerful element in advertising is the truth.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.