All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

Advertising is the art of persuasion.

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

Our job is to bring the dead facts to life.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.