All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

Adapt your techniques to an idea, not an idea to your techniques.

Creativity is the most practical thing a businessman can employ.

Don't confuse good taste with the absence of taste.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.