The most powerful element in advertising is the truth.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

Imitation can be commercial suicide.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.