The heart of creativity is discipline.
Research can trap you into the past.
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
If your advertising goes unnoticed, everything else is academic!
Because an appeal makes logical sense is no guarantee that it will work.
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.