Creativity is the most practical thing a businessman can employ.
Properly practiced creativity can make one ad do the work of ten.
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.
Advertising is the art of persuasion.
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.