You can say the right thing about a product and nobody will listen. Youโve got to say it in such a way that people will feel it in their gut. Because if they donโt feel it, nothing will happen.
William BernbachThe truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
William BernbachA great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach