Imitation can be commercial suicide.

Let us prove to the world that good taste, good art, and good writing can be good selling.

Advertising doesn't create a product advantage. It can only convey it.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Today's smartest advertising style is tomorrow's corn.