Never do anything yourself that you can hire someone else to do, especially if they can do it better.

Let us prove to the world that good taste, good art, and good writing can be good selling.

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Research can trap you into the past.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

I warn you against believing that advertising is a science.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.