Never do anything yourself that you can hire someone else to do, especially if they can do it better.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Don't confuse good taste with the absence of taste.

Research can trap you into the past.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

The heart of creativity is discipline.