Never do anything yourself that you can hire someone else to do, especially if they can do it better.

Advertising doesn't create a product advantage. It can only convey it.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

Persuasion is not a science but an art

Today's smartest advertising style is tomorrow's corn.

I warn you against believing that advertising is a science.