If your advertising goes unnoticed, everything else is academic!

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

If your advertising goes unnoticed, everything else is academic!

Creativity is the most practical thing a businessman can employ.