Properly practiced creativity can make one ad do the work of ten.
Adapt your techniques to an idea, not an idea to your techniques.
Don't confuse good taste with the absence of taste.
An idea can turn to dust or magic, depending on the talent that rubs against it.
Nobody counts the number of ads you run; they just remember the impression you make.
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.