The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William BernbachOur job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
William BernbachFor the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
William Bernbach