You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

Advertising is the art of persuasion.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

Word of mouth is the best medium of all.

Imitation can be commercial suicide.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.