You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

Persuasion is not a science but an art

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Let us prove to the world that good taste, good art, and good writing can be good selling.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

It's not just what you say that stirs people. It's the way that you say it.

Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.