The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
William McDonoughIf we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
William McDonoughIf you don't have an end game of something delightful, you're just moving chess pieces around.
William McDonoughThis idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.
William McDonough