Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
William ZinsserThere's not much to be said about the period except that most writers don't reach it soon enough.
William ZinsserYou must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.
William Zinsser