Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it's because it is hard. It's one of the hardest things that people do
William ZinsserUltimately the product that any writer has to sell is not the subject being written about, but who he or she is.
William Zinsser