My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks and I'm going to do it another way." You have to want to break the rules and prove that your way works.
Yvon Chouinard...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
Yvon ChouinardThe future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.
Yvon ChouinardGoing back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon Chouinard