You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
Yvon ChouinardNo young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.
Yvon ChouinardEverything we personally own thatโs made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that weโre either directly responsible for or is done on our behalf.
Yvon ChouinardI live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon ChouinardThe word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon ChouinardWho are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that itโs none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard