Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill.

I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.

Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs now in faster times - techniques are more refined and equipement more sophisticated - but are we really any better off?

The revolution starts at the bottom.

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

You have to remember this was the '60s, when climbing was dangerous and sex was safe.

...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.