Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill.

Remember: if you take bivouac equipment along, you will bivouac.

We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.

You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.

A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.