Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.

The more I make the more I can give away.

There's no difference between a pessimist who says, "Oh it's hopeless, so don't bother doing anything." and an optimist who says, "Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens."

Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.

Profit is what happens when you do everything else right.

But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.

Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill.