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The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
John KaoSo the first thing to be remembered: don't confine creativity to anything in particular. A man is creative - and if he is creative, whatsoever he does, even if he walks, you can see in his walking there is creativity. Even if he sits silently and does nothing, even non-doing will be a creative act. Buddha sitting under the Bodhi Tree doing nothing is the greatest creator the world has ever known.
Rajneesh[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.
James DysonI never divide photographers into creative and uncreative, I just call them photographers. Who is creative? How do you know who is creative or not?
Imogen CunninghamIt's impossible for a creative artist to be either a Puritan or a Fascist, because both are a negation of the creative urge. The only things a creative artist can be opposed to are ugliness and injustice.
Liam O'FlahertyWhen I started doing improvise music in Europe, in the beginning I thought the way that Europeans were interpreting the reconstruction of deconstruction of this thing that we call jazz - of course it's different than what Americans do, because Europeans have a different history, a different sensibility and so forth - the nature of the creative process itself it's the same; but what comes from that creative process is different, because you have a different history, you have a different society, different language.
Hamid DrakeThe better teachers recognize that by freeing yourself of the rigid ego identity habit, you actually strengthen the resilient, flexible, creative ego, and you then can be more effective in helping others, and creative in whatever work you do.
Robert ThurmanThe genuinely significant creation, whether an idea, or a work of art, or a scientific discovery, is most likely to be seen at first as erroneous, bad, or foolish. Later it may be seen as obvious, something self-evident to all. Only still later does it receive its final evaluation as a creative contribution. It seems clear no contemporary mortal can satisfactorily evaluate a creative product at the time it is formed, and this statement is increasingly true the greater the novelty of the creation.
Carl RogersThe creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act.
Marcel DuchampThe action of the child inventing a new game with his playmates; Einstein formulating a theory of relativity; the housewife devising a new sauce for the meat, a young author writing his first novel; all of these are in terms of definition, Creative, and there is no attempt to set them in some order of more or less Creative.
Carl RogersThis is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.
Shigeru MiyamotoDogmatism of all kinds--scientific, economic, moral, as well as political--are threatened by the creative freedom of the artist. This is necessarily and inevitably so. We cannot escape our anxiety over the fact that the artists together with creative persons of all sorts, are the possible destroyer of our nicely ordered systems. (p. 76)
Rollo MayThere is no such thing as creative and non-creative people, only people who use their creativity and people who don't.
Brenรฉ BrownOften when people are claiming that they are not creative, they mean that they are not artists, writers, athletes, or any other media types demonstrating creativity. Or they know someone who always seems to have a lot of ideas and know that they can't match that. We all have a tendency to idolize those who create what we see in the media. I think it's better to use these people as models rather than idols, especially when these people have aspects of their lives that are similar to us. Then we can take their inspiration as we go on to be creative in our own way in our own lives.
Michael RayRather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by issuing a creative challenge that has resonance in that it inspires the team to activity.
John KaoI think in a creative effort, in any creative effort, you need to, people need to be able to be taking risks and if it turns out to be a mistake, if it turns out not to have been the right choice, that should be applauded, you know, by everybody, and it will come up with another plan.
Brian HensonSometimes, you just have to clear your head and get out to see other things. It is very important to be nourished. I love to go to museums and galleries, I like to see theatre, film, dance - anything creative. It doesn't promise you inspiration, but it nourishes your creative soul, and that's good.
Marc JacobsI think good creative writing opens up space for people to come into. Let God reach out and touch the human soul. That's not my job. I get to be present and create as much space as I can ... That frees me up just to be creative in the way I want to be.
William P. YoungI think there's a great storytelling tradition in the restaurant business that tends to attract people with an oral tradition of bulls - ting and bollocking. Creative people, people for whom the 9-to-5 world is not attractive or impossible. It seems that way. There are a lot of stories in the business, and a lot of characters - and it seems to attract its share of artists and writers and people who hope to do something creative in their lives.
Anthony BourdainMeaning and value depend on human mind space and the commitment of time and energy by very smart people to a creative enterprise. And the time, energy, and brain power of smart, creative people are not abundant. These are the things that are scare, and in some sense they become scarcer as the demand for these talents increases in proportion to the amount of abundant computing power available.
Steven Weber"Why is the creative entrepreneur the riskiest type to be?" I asked. "Because being creative means you are often a pioneer. It is easy to copy a successful and proven product. It is also less risky. If you learn to innovate, create, or invent your way to success, you are an entrepreneur creating new value rather than an entrepreneur who wins by copying."
Robert KiyosakiThe creative process obtains in all creative acts. So if I'm painting suddenly I'll see something that I didn't see before.
Annie DillardSoul-the spiritual principle, the creative spark of God-cannot work if you panic. Anxiety shuts down the creative centers. When you can't think, whatever you try to do becomes one blunder piled upon another. If you slow down, the spiritual principle can begin working through you so that you can figure out the solution to the problem that is bothering you.
Harold KlempThe essential in artistic creativity is victory over the burden of necessity. In art, man lives outside himself, outside his burdens, the burdens of life. Every creative artistic act is a partial transfiguration of life. In the artistic concept man breaks out through the heaviness of the world. In the creative-artistic attitude towards this world we catch a glimpse of another world.
Nikolai BerdyaevTo be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.
RajneeshThere is not one pink flower, or even fifty pink flowers, but hundreds. Snowflakes, of course, are the ultimate exercise in sheer creative glee. No two alike. This creator looks suspiciously like someone who just might send us support for our creative ventures.
Julia CameronIt almost seems as if autumn were the true creator, more creative than the spring, which is too even-toned, more creative when it comes with its will-to-change and shatters the much too ready-made, self-satisfied and really almost bourgeois-complacent image of summer.
Rainer Maria RilkeI don't fight creativity. I don't fight against not being creative. If I'm not being creative, I'm not forcing it.
Ziggy MarleyWhere those two energies [male and female energies] intersect, all creativity is possible. We already have divine creative energy within us. And what is the most powerful of these energies? The energy that patriarchy and misogyny constantly try to repress. The divine female sexual energy. The creative energy of the female. That is why I worship divine sexual female energy.
Russell BrandThe creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task at hand covers both bases, but not often.
Derek SiversWhat made Leonardo da Vinci, Thomas Edison and Albert Einstein such creative geniuses? It wasn't reading books or watching YouTube talks about How To Be More Creative, that's for sure... If startling insights could be systematically arrived at, they wouldn't be startling. The best you can do is to create a conducive environment: put in the hours; take time to daydream; avoid mind-corroding substances.
Oliver BurkemanThen, when I'm in these relationships with people who are also creative, or creative in their own way, what happens is the attraction is initially there and it's all unicorns and rainbows. And then they hate me.
Lady GagaIt is in playing and only in playing that the individual child or adult is able to be creative and to use the whole personality, and it is only in being creative that the individual discovers the self.
Donald Woods WinnicottFor me, collaborating is a marriage of the minds. It's two or more people coming together and making an idea come alive. Using their own creative knowledge or creative spirit to make the best version of an idea. To inspire an idea and to challenge it to be better than just one person's vision for it.
Scarlett JohanssonWhen ambition enters, creativity disappears - because an ambitious man cannot be creative, because an ambitious man cannot love any activity for its own sake. While he is painting he is looking ahead; he is thinking, 'When am I going to get a Nobel Prize?' When he is writing a novel, he is looking ahead. He is always in the future - and a creative person is always in the present.
RajneeshI suppose that anyone who does any kind of creative work some time in their life - especially as you grow into middle age! - you come to a time where you really question more and more frequently, whether you have anything else to offer. And at its worst, you feel utterly bereft of whatever creative force it takes to do that work.
Daniel Day-LewisThe trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.
Theodore LevittAs any mom knows, having a baby is an extremely creative act and to love and create a baby, it's on par with any other creative act that we could come up with.
Ani DiFrancoAn almost indispensable skill for any creative person is the ability to pose the right questions. Creative people identify promising, exciting, and, most important, accessible routes to progress - and eventually formulate the questions correctly.
Lisa RandallOnce you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.
Martin LindstromIf you want to be a creative person, then youโre gonna have to be creative in how you put your career together. There isnโt a path. Part of the creativity is making your path.
Alec SothI've always liked to write, but I never thought I could make a career out of it. I went to business school because in the '80, it was the thing to do. I thought that marketing was a way to be creative in business, but quickly learned all creative stuff happens at the ad agency.
Dee ReesThe love of husband and wife, which is creative of new human life, is a marvellously personal sharing in the creative love of God who brings into being the eternal soul that comes to every human being with the gift of human life.
Vincent NicholsAnd then, once you've written, you meet producers and directors and actors. You get to meet interesting, talented, creative, artistic people, and it also staves off a bit of creative stagnation when you can't act, which is the reality of the industry. So often, you can't act because there are just too many cars and not enough car parks. But, I love writing and I'll never stop doing that.
Josh Lawson