If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

Start with the assumption that the best way to do something is not the way it's being done right now.

We're going from a world of customized software to standardized platforms.

Startups live at the intersection of existential crisis and everything going perfectly great.

Your product should sell itself, but that does not mean you don't need salespeople.

You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.