If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

Go after the customers that are working in the future, but haven't totally lost their minds.

Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.

Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.