If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.

You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.

If people don't think the odds are against you, you're doing it wrong.

Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.

Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.

They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.