The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
Aaron LevieThe benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
Aaron LevieI'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
Aaron LevieMy co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
Aaron LevieIf you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
Aaron Levie