Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron LevieYou'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
Aaron LevieStartups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
Aaron Levie