You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron LevieThe only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron LevieModularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron LevieThe business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie