Companies have never won. You're always either fighting for survival, or fighting for relevance.

Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.

Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.

Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.

The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.