The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.

You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.

They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.

Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.

Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work

Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.

The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.