The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.

We're going from a world of customized software to standardized platforms.

It's unfortunate biologically we have to sleep.

Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work

You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.

I don't use many apps. I use naps.

I believe there's plenty of market for each; we're talking about an ecosystem that is going to support billions of devices, so a competitive landscape is good for consumers, developers, and the platforms alike. Apple brings a smooth elegance to its devices and platform, with the best marketplace experience to boot. Google brings a higher volume of devices as well as a more diverse ecosystem to interact with. The real story here is that Microsoft is nowhere to be seen, ending a two-decade monopoly and creating biggest opportunity for software startups probably ever.