The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.

Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?

We didn't really start the company to go build an enterprise software company.

Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.