The only way to avoid disruption is to constantly do what you would if you were just starting out.

We didn't really start the company to go build an enterprise software company.

They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.

Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work

The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.

Go after the customers that are working in the future, but haven't totally lost their minds.