The only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron LevieStartups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
Aaron LevieThe 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
Aaron LevieI interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
Aaron Levie