You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron LevieIn an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
Aaron LevieStart with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
Aaron LevieMy co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
Aaron Levie