You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.

In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.

Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.

In a user lead model, users are bringing in their own technology... and you can build software then, around the user.

Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.