If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.
Aaron LevieYou can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
Aaron LevieUber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron LevieYou intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie