Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.

The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.

Do things that incumbents can't or won't do because it's economically or technically infeasible.

The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.

Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.