You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

The chance of failure is almost always better than the guarantee of never knowing.

There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.

Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.

Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work

The only way to avoid disruption is to constantly do what you would if you were just starting out.

Start with the assumption that the best way to do something is not the way it's being done right now.