You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

I don't use many apps. I use naps.

Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.

Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.

The IT model of the enterprise has become a lot more user lead.

You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.