You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

The only way to avoid disruption is to constantly do what you would if you were just starting out.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.

Startups live at the intersection of existential crisis and everything going perfectly great.

The only barrier to entry you can create is to consistently build a great product.

In the enterprise you want to start intentionally small.