If you don't go to every level of your company, you distance yourself from the marketplace and from your people.

My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.

The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.

Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.

We didn't really start the company to go build an enterprise software company.

Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.

Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.