Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.

Do things that incumbents can't or won't do because it's economically or technically infeasible.

Startups live at the intersection of existential crisis and everything going perfectly great.

Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.

A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.

You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.