The IT model of the enterprise has become a lot more user lead.

In a user lead model, users are bringing in their own technology... and you can build software then, around the user.

Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.

If you don't go to every level of your company, you distance yourself from the marketplace and from your people.

Go after the customers that are working in the future, but haven't totally lost their minds.

Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.