The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

That's already been tried before only means the first attempt got it wrong.

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.

A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.

Start with the assumption that the best way to do something is not the way it's being done right now.

In a user lead model, users are bringing in their own technology... and you can build software then, around the user.