The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'

Your product should sell itself, but that does not mean you don't need salespeople.

Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.

That's already been tried before only means the first attempt got it wrong.

Start with the assumption that the best way to do something is not the way it's being done right now.

All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.