The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron LevieIn an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
Aaron LevieSteve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
Aaron LevieYou'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
Aaron LevieIf there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
Aaron Levie