If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.
Aaron LevieUber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron LevieThere's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
Aaron Levie