My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

My solution to the problem of unleashing creativity is always to set up a target.

A company will get nowhere if all of the thinking is left to management.

Our plan is to lead the public with new products rather than ask them what kind of products they want.