My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

We don't believe in market research for a new product unknown to the public. So we never do any.

All you need is the best product in the world, the most efficient production in the world and global marketing.

Our plan is to lead the public with new products rather than ask them what kind of products they want.