In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.

The only sure thing is that in business there are no sure things.

If you don't want Japan to buy it, don't sell it.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.