Curiosity is the key to creativity.

We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

The only sure thing is that in business there are no sure things.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

My solution to the problem of unleashing creativity is always to set up a target.

A company will get nowhere if all of the thinking is left to management.