From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio MoritaYou can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio MoritaOur plan is to lead the public with new products rather than ask them what kind of products they want.
Akio MoritaWe don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita