Curiosity is the key to creativity.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

A company will get nowhere if all of the thinking is left to management.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

An enemy of innovation could be your own sales force.